Admittedly it’s early days yet, just 9 days after the much anticipated update to the Google algorithm, but the world of SEO doesn’t seem too shocked at the effect of the update so far.

Earlier this year Google warned us that April 21 2015 would be the date that it started to penalise sites that were not “mobile-friendly”.

What does this mean?

It doesn’t mean is that your website will no longer appear in search results, it is a bit more subtle than that.

When a searcher is using a mobile device to perform a search in Google there will now be a preference for sites that are mobile friendly i.e. are formatted in a way that makes it easy for a visitor to read and interact with.

This means not having to pinch in and out to read the text on the site, having links and buttons big enough that when you touch them you touch the right one, not the one next to it. Essentially an easy website experience.

It seems that a lot of people are accusing Google of forcing website upgrades but we really don’t think that’s the case. It’s more about living up to its mission statement and delivering the best possible results for the user of the site to achieve what they set out to achieve.

What can I expect?

Aside from all the hype about dates and effects one thing is clear. If your site is not mobile-friendly then at some point in the future you may well notice a difference in your rankings. But it will be when a search is made from a mobile device – it will not affect searches made from a desktop or laptop computer.

That said, at Orange Pixel Web Design we firmly believe that your website should be a living document, something that is updated and improved upon on a regular basis.

Our website support service is designed to help you make the right changes and updates to your website at the right time.

The websites we make are all mobile ready (responsive) and built to your specific needs.

Take a look at our web design packages today