What is an infographic?
Unless you have been a hermit living in a cave in some remote location you will almost certainly have heard of the term “infographic”.  But what is an Infographic and why might they be useful for your business?

In essence, an infographic is a picture that depicts facts and figures in an engaging and appealing way.   You’re probably already familiar with the concept of displaying numerical data such as sales figures or market share as a graph or pie chart rather than a table of numbers.  Infographics work on the same principle but go much further.

Why might you want an infographic?
If you have facts or figures that you want your clients or staff to understand quickly and easily, then you could use an infographic.  An Infographic is a powerful way to communicate relevant information with potential clients as part of your marketing campaigns.   They are also easy to share via the web using social media like Facebook, Twitter, LinkedIn and Google+.   Finally, infographics can help improve your search engine rankings.    Rather than cluttering up your beautiful infographic with lots of individual links to the source data, show one link at the bottom of your infographic which links back to a page on your website.  Google loves backlinks!  For a great example of an infographic checkout this infographic on infographics!

How do you get an infographic?
Most people will use either a talented graphic designer or an online software tool to create their infographic, but there is a process that needs to be followed to ensure success.

Step 1 – Choose your topic
Every infographic needs a focus. What is your infographic about?   What’s its purpose?  Who is it aimed at?

Step 2 – Gather data
This could be your own in house data or it could be third party data researched from the internet.  (Tip – if its third party data keep a note of the url of the page where you found it)

Step 3 – Choose a designer or online creation tool
The internet is teeming with people offering to create infographics, but choosing a reputable one can be a challenge.   You can contact designers individually or post your job (and your budget) on a freelance site like peopleperhour.com and let them send you proposals.   Whatever method you choose, always ask to see examples of their work first.  If you prefer to take a DIY approach, just google “infographic tools” for lots of free and paid tools.


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