When building a new website for your business it can be easy to get carried away with what internal stakeholders, team members and company directors want. This is all well and good but getting caught up in an internal battle about what your website will look like and how it will function may result in you overlooking the most important factor – the user experience.

The experience your visitors get from your website will influence how long they stay on your website, what they think of your brand and ultimately whether they become a customer.

When starting the process of building a new website you will first need to think about the most important role that site will play. For example will it be:

  • Design led – do you want to wow people with your creativity?
  • Accessibility led – do you want to ensure your site is compliant and accessible for all users?
  • Conversion led – do you want to optimise your customers’ journey and make it easier and quicker for them to make a purchase?
  • Mobile led – do you want your visitors to enjoy full functionality and site usability no matter what size screen they view your site on?
  • Usability led – do you want to make it easy and logical for people to use your website and find the information they require?

Even if you choose to go with usability led design, this doesn’t necessarily mean you will create a site that delivers an awesome user experience.

Great user experience requires not only great usability and functionality for your site visitors but an eye catching design and informative, interesting and useful content.

Once you have decided how the creation of your website will be led, you will need to think about who will be using your site so that you can target your content, design and styling to meet their needs. For example, if you are selling financial products to people approaching retirement age you may need to use a larger font size and less interactive features than if you are trying to attract a younger, more technically savvy audience. Considering the needs of your target audience and putting them at the heart of your website design strategy will result in you creating an effective site that will help you to achieve your business goals.

At the end of the day it is a balancing act – trying to create a website that meets your business objectives whilst at the same time delivering a great user experience to your site visitors. By taking the time, however, to understand your customers’ needs before hiring a web design company you will be better placed to create something that works for everyone.

To speak to us about overhauling your website this year please contact the Orange Pixel team on 023 9317 0317.