A refreshed online experience for a specialist numismatics dealer.

Avere Coins came to us for a redesign of their existing WooCommerce site – a site we had originally built for them. This time, the goal was to elevate both form and function, reflecting the brand’s growing reputation and the needs of a more discerning user base.

Working from a detailed design brief provided by a graphic designer, we rebuilt the site from the ground up. The biggest innovation was the restructuring of the shop itself: rather than a single catalogue, the WooCommerce store was split into four distinct, branded sections – Ancient Coins, Modern Coins, Banknotes, and Commemorative Medals. Each section is visually differentiated, allowing collectors and enthusiasts to focus on the category that interests them most.

This approach not only improves navigation and user experience but also helps position Avere Coins as a knowledgeable and trusted resource across a broad range of numismatic specialisms.

Key features:

  • Branded category-specific shopping areas for enhanced focus and clarity

  • Design-led rebuild using a graphic designer’s brief

  • Clean, professional layout that balances trust and visual appeal

  • WooCommerce customisation for seamless inventory management across product types