4 Ways To Use Custom WordPress Theme Development To Distinguish Your Business

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4 Ways To Use Custom WordPress Theme Development To Distinguish Your Business

4 Ways To Use WordPress Theme Development

Despite the importance of a website to your brand’s presence, almost 2 million small businesses still don’t have one.

For those that do, websites are sometimes outdated or created using boxy drag-and-drop editors.

WordPress offers an excellent solution due to its power and flexibility. Its nature as a content management system means you can run your entire business through WordPress.

But how do you determine the design? The huge range of themes at first looks like a godsend. Install the theme, change some settings, and off you go.

Your business deserves more than a cursory installation of a stock theme. Instead, WordPress theme development can boost your business. Read on to find out how.

1) Avoid Looking like Everyone Else

There are hundreds of WordPress themes available, both paid and free. But despite the many customisation options, websites can still look or feel generic.

No matter which fonts or colours you choose, your website still looks too much like those of your competitors.

Choosing a custom theme gives you a website that is unique to you. Being different from the competition is a fast and easy way to snag attention.

2) Your Custom Theme Does Exactly What You Need It To

While all themes work in a similar way, not all themes are created equal.

You can hack together a website that approximates what you need. A Google search will reveal plenty of DIY website tips.

But that takes time and expertise. You need to learn what works and what doesn’t. It also means you may never get the exact functionality you need.

Opting for WordPress theme development means you get a website that fits your exact criteria. That means you can better serve your customers or clients.

Having a website that puts user experience first is a great way to stand out from your competitors.

3) Custom Themes Enjoy Better Security

Using a custom theme means a lot of the functionality available through plugins is ‘baked’ into the design. You can enjoy the right code and features to achieve what you want, rather than installing additional elements.

Plugins can create holes in your website’s security. So ditching the excessive plugins stops such holes from appearing.

Your developer is also aware of security problems and can build fixes into the theme. Safer sites are better for your users too and building trust with your customers is a great brand-building exercise.

4) Boost Your SEO with a Faster Site

The speed your site loads is a ranking signal used by Google to determine where you appear in search results.

Custom themes often use less code. With fewer plugins to run, they also load faster.

That simple change boosts your load time which can make all the difference to your position in the search results. The top result on the first page of Google gets 33% of all search traffic. Hitting that spot is a great way for your business to stand out.

All This Is Possible with WordPress Theme Development

Your custom theme makes your unique website stand out from the competition. With better security, you offer a safer, faster browsing experience for your customers.

What’s not to like?

We hope custom WordPress theme development sounds like the next step for your business. Contact us now to find out more about how our affordable website design service can help you.

About the Author:

Steve Lowsley
From overland expedition leading to corporate IT management to Web Design and Search Engine Marketing I've had a varied life so far! I now spend my time helping businesses succeed both on and offline with practical straightforward advice and help.