Bringing two brands together under one clear, accessible home for mental health assessment and support.
QuestaPsych came to us with two separate websites and two very different audiences. The main site was built on Wix and had become limiting. The second site, QuestAssess, served businesses and aesthetic clinics as a standalone brand. The goal was to move away from Wix and bring both offerings into one unified WordPress website without losing clarity for either audience.
The main challenge was the audience split. On one side are families and individuals looking for psychological assessment and support, often at a sensitive and uncertain time. On the other are beauty clinics and businesses that need a professional way to assess and support the mental wellbeing of their clients or employees. Each group needs a different tone, different information and a different route to getting in touch. Both also need to trust the same organisation behind them.
We moved the existing content across from Wix, restructured it and worked the QuestAssess services into the main site. The result is a single, coherent brand. Visitors are guided quickly to the path that fits them, so a parent looking for help and a clinic manager exploring assessment services each find what they need without wading through content meant for someone else.
The design is calm, warm and reassuring. It is professional enough to build confidence with business clients and approachable enough for anyone making a first, often difficult, enquiry. Bringing everything onto one WordPress platform also gives QuestaPsych a single site to manage, with full control over updates and room to grow new services.
Key features:
- Migration from Wix to a fully responsive WordPress site
- Integration of the Quest Assess site into the main Questa Psych brand
- Separate user journeys for individuals and families, and for clinics and businesses
- Calm, trustworthy design suited to a sensitive subject area
- A single platform that is easier to manage and scale
